Analysing and categorising consumer opinions, experiences, attitudes and beliefs helps companies make better decisions on brand positioning, marketing, advertising, public relations, promotions and product development. Preliminary detection of negative customer perceptions can diminish damage if right actions are taken promptly. Appropriate public response to posted complaints can polish brand image.

There are three primary reasons to conduct customer surveys:

1. Find out what your customers and potential customers think of your brand and your products

2. Get valuable market research information about specific topics

3. Collect information for improving your marketing campaign

Pretection knows how to find out what customers really think of products or services. As one of the leading internet intelligence firms within the industry, Pretection knows how to dig for that crucial piece of information that can be the difference between a pleasant conversation and an invaluable source of market data.

Pretection analyses, monitors and reports comprehensive and relevant information about customergroups worldwide in the Customer Monitoring Report.