Online marketing is becoming more and more important to companies that take their customers seriously. Soon, 50% of all sales will be done online. What is a better way to define your online marketing strategy, than by examining online customer and competitor behaviour.

The Internet is seen as the new way to reach your customers. Politician's, poll's and companies are asking the public for their opnion via the Internet because of it's access, speed, mobility and high rate of freedom of speech. These ingredients make it a perfect medium for examining the needs of the public.

Before companies launch their new products a price has to be determined. This was usually done by looking at the costs of the product, the pricing average of similar products, and consumer need. In the old days, the last two factors were investigated through extensive poll's. Those were very expensive and time consuming.

With the Internet, the consumers needs and competitor behaviour can be easily studied. Pretection provides this service for every branche possible.  With the aid of its sister company Nettelligence (www.nettelligence.com), Pretection is able to conduct an extensive monitoring service. The specifics for the scan will be co-determined with the client but usually include a scan for competitor pricing.

With the results of this scan a company, about to launch their new product, will have a fast and inexpensive way to investigate important criteria for their marketing strategy.