Traditional media like journals, newspapers and television networks communicate information that have a catalystic effect on your brand name and your organisation as a whole. The Internet brings many changes and makes the distribution of information untransparant and uncontrollable.

Of very importance are the research of client’s corporate image exposed on the Internet. In the past few years, a considerable part of the market has transferred to the Internet and a growing number of enterprises are making large-scale investments in online sales and online corporate communications. With the increasing number of websites and information popping up daily it becomes increasingly difficult to monitor what is being said and claimed on the internet.

- If you have a business that relies heavily on your image and reputation, how can you be sure that there
   is no relevant harmfull information exposed on the internet ?
- If you have a business that relies heavily on your customer satisfaction and opinions how can you be  
  informed extensively about their ideas, experiences and beliefs?

Image evaluation aims to make this distribution of information transparant and controllable by providing you current  information regarding your reputation. This service evaluates how and to what extent the reputation of a brand or the organisation as  such is strenghtened or weakened  by the deployment of e-commerce or other Internet-related activities. Not only is the client's website,  but also the way in which the client's brands or organisation are presented in virtual communities on the Internet are analysed. E.g. newsgroups and online newspaper publications.

Internet is an important source of unverified information. Anyone can, individually or collectively, ventilate his opinion on any conceivable subject. These are often negative  and can be damaging to an enterprise or one of its products. Examples of this are:
Negative rumors, slander, boycott actions and ‘hate sites’
By timely correction based on the information Pretection provides, Brand Image Monitoring can help you to maintain control of your image.

Pretection analyses, monitors and reports comprehensive and relevant information about Brand Images worldwide in the Brand Image Monitoring Report.