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Experience has learned that it is essential to closely monitor competition in order to create or maintain the competitive edge. The high speed of change makes keeping up to date with current developments essential. Competitor Monitoring conducts frequent searches for information on products, pricing, ditribution and strategy of specific competitors, delivering valuable market intelligence to Pretection’s clients. |
| The movements of competitors observed in websites, news groups and message boards is often perceived among the most useful and timely competitive research tools available to all functional fields within a company. |
Additional elements of Competition Monitoring are:
Competitor Ranking
Often brands and products are ranked in search engines and directories as a part of the brand exposure strategy of the competitor. Pretection delivers ranking information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Links and Banners
Pages on the Internet are frequently externally linked (hyperlinks and banners) to other websites to generate commercially desired associations. Examples are links with other companies, customer groups, communities, portals and non-profit organisations. Pretection delivers linking information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Metatag
The use of catchwords and brand names in metatags of websites may lead to similar outcomes. Search engines, often used by consumers to locate information or products on the Internet, provide the URL of your competitor if your brand names are used as keywords.
Pretection delivers metatag information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Frames
Web pages sometimes open other pages within the own site (framing) hereby suggesting to the visitor that the two websites are connected. By doing so an unwanted association can occur between your side and others. Pretection delivers this information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Domainnames
Using a brand name in a domain name is an effective means of using brand familiarity on the Internet. Unfortunately competitors can also make use of the reputation built by our clients. The brand name might be found in different locations within the domain name. Consider, for example, www.pretectionline.com, but also www.competitorcompany.com/~pretection and many other possible variations. In addition, competitors may use general names to link to their websites. Interesting to know is which key domain names are registered by competitors. Pretection delivers domain name information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Alliances
Frequently a network of (hidden) alliances is built on the Internet to support the brand exposure. This is often done with non competitive corporations or customer and branche organisations. Pretection delivers alliance information of targeted competitors worldwide as optional component in the Competitor Monitoring Report.
Competitor Content Analysis
The second part of the competitor monitoring service deals with information (text, pictures) that is presented on the website. Conclusions from the competitive site are extracted and consolidated.
Pretection analyses, monitors and reports comprehensive and relevant information about selected competitors worldwide in the Competitor Monitoring Report.